In old Norse is
to journey / to venture
FARA Cycling was born in Stjørdal, Norway in 2016. As a former professional cyclist, founder Jeff Webb looked to rediscover his passion for cycling outside of the competitive circus and found it in the freedom and mindfulness of roaming freely on two wheels.
Born from the principles of Nordic minimalist design, FARA bikes are built to the most rigorous standards from the world’s finest components. Their collection of performance bikes is ready to be ridden by the most passionate and dedicated cyclists.
They have found a way to make premium quality bikes, usually reserved for pros and the well-off, available to more cyclists.
Road race performance designed to go the distance.
Designed to take you to the most incredible places.
A purpose-built All-Road bike for mixed surface riding and bikepacking
Configure your dream bike and TCS customer benefits
Use the FARA website to build and order you new bike. You can choose their recommended setup, or upgrade from a curated selection of components.
Before purchasing your new FARA bike, complete the following form to request The Cyclists Studio FARA benefits code. The code gives our customers up to £250 of FARA accessories and 20% off FARA apparel.
THE CYCLISTS STUDIO 'FARA' BENEFITS CODE
Please send 'The Cyclists Studio' benefits code, so that I can access the free add-ons and upgrade discounts.
The video: We tried and tested and FARA's Gravel bikes on a recent reccee trip to Norway. They passed with flying colours and so did Norway, thats why we have added a Norwegian 'Gravel' Experience to overseas trips. Take a look at our Experience page for more information.