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Why us?
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We're your local / UK based partner in finding the perfect bike.
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Work directly with us to explore your requirements and preferences, with expert guidance throughout your journey.
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Test ride demo bikes before committing.
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Benefit from our competitive pricing.
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Enjoy ongoing support long after your purchase.
For select customers, we can even arrange factory visits to experience the brand firsthand.
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All the expertise of boutique brands, with the reassurance of local service.
About us
The Cyclists Studio is shaped by John Dawson and Gordon 'Spike' Clark.
​​In 2020 John co-founded a local cycling club, The Cyclists of Stamford, with membership exceeding 100 and endeavouring to support local charities and businesses. Not long after and alongside a variety of senior roles in the UK Insurance industry, John started to develop a fledgling cycling business The Cyclists Studio (TCS).
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'Spike' is an ex RAF Wing Commander, and PT instructor, whose experience and organisational skills ensure faultless delivery. His interest in cycling was sparked by The Cyclists of Stamford and as each month goes by, his love of cycling increases. At the start of 2026, Spikes involvement progressed from a friend, very kindly and generously supporting John with TCS, to an equal Owner / Director.
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Our raison de'tre, is a personal 'boutique' style service where we understand you and go the extra mile to deliver Better, Different, more Enjoyable..
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We aim for 'WOW' and hope to have the opportunity to enjoy a ride together..
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P.S. We are both British Cycling Ride Lead and First aid qualified.
